What Are They Selling? [a throwback]

[Editor’s Note: It’s throwback Thursday-to-Thursday week at Growing And Older]

No one tries to sell you a pet-sitting service by telling you that caring for your goldendoodle is a heavy, heavy chore that sucks your life away.

And no one tries to sell you summer camp by telling you that keeping an 8-year-old fed and active is a sad and oppressive inconvenience.

But when they talk about older parents, the marketing narrative gets negative.  

If you see advertising that appeals to a victim-like status—telling you they can help with the "burden of caring for your aging parents"—run.

Caring for others doesn't make us victims. It makes us human.

(Photo by Pixabay on Pexels)