Fashion, Forward

“Luxury brands are using the characterful faces of older people in their campaigns.” Thus begins a fun-to-read article by Nicholas Foulkes in the Financial Times.

It’s impressive to see fashion including older adults—and respected journalists reporting it. Also impressive: Foulkes’ language, like “ludicrously unaged,” describing the “older” representation in certain (other) ads.

Gildo Zegna, CEO of an Italian luxury fashion house, also waxes eloquent. When describing why he chose older people to express what he wanted—elegance and style—he says …

“If you’re young, you might get there, but you still have to go through the experience of life.”

(Photo by Gustavo Fring on Pexels)